AT&T Acquires AppNexus: What The Merger Means For Consumers
June 26, 2018
Just days after completing a major media merger, one of the world’s largest telecom companies made another huge acquisition. AT&T confirmed week-long rumors by announcing that it had purchased advertising giant AppNexus to shore up its targeted advertising and monetization operation.
AT&T announced the $2 billion acquisition in a Monday morning press release.