AT&T Is Making A Big Bet On Targeted Ads
July 2, 2018
AT&T (NYSE:T) recently agreed to acquire digital ad exchange AppNexus for what is estimated to be $1.6 billion to $2 billion. The purchase will enable the telco to integrate AppNexus’ network, which automatically matches advertisers with online publishers, into its wireless services, DirecTV, and newly acquired Time Warner properties.