How To Get The Biggest Bang Out Of Matching Funds
December 4, 2017
How many times have you tuned into your local NPR station and instead of the regularly scheduled program you’ve heard “If we get 20 donations by the end of this hour, a generous donor will give us $500 in matching funds”? How much of your mail and email, especially in December, bears messages like “If you give today, a generous donor will match your donation dollar-for-dollar”?