Starbucks’ Unicorn PR, Marketing Win: Like It Or Not, New Frappuccino Got People Talking
April 25, 2017
Starbucks (NASDAQ:SBUX), with the success of its Unicorn Frappuccino, has become one of a handful of companies that have managed to master the art of capturing public attention. Call it car-crash public relations or liken it to a person wearing a bright pink tuxedo at a black-tie affair, but the brightly hued, super-sugary drink was simply too bizarre to ignore.