Why Do We Stay On Facebook? It’s Complicated
May 3, 2018
Lately I can’t log onto Facebook without being asked to consider my own motivations for using the site.
As a researcher who focuses on online communities, I’m accustomed to this running meta-narrative about what it is I’m actually doing online — but usually, that narrative plays inside my head, not all the way down the feed I’m scrolling through. It’s like my research questions have sprung to life these days: What’s Facebook all about, anyway? Is this even fun? If it’s not fun … what is it, exactly?
This is an exciting time in the very short history of social media use.