Chipotle CEO Plans Marketing Blitz, Closing Up To 65 Stores
June 29, 2018
(Reuters) – Chipotle Mexican Grill Inc said on Wednesday the chain will shut up to 65 underperforming restaurants and revamp its marketing under Chief Executive Officer Brian Niccol, but many questions remain unanswered about what to expect under the new leadership.
Chipotle’s share price has risen more than 80 percent since Niccol’s hiring was announced in February and as the company focused on how to increase online sales.