Stock Investors On Higher Floors Take More Risks – Here’s Why
April 12, 2018
Stocks have been on a bumpy ride lately as concerns over a trade war prompt investors to rethink their appetite for risk.
But what prompts people to take risks in the first place? A desire for wealth? Fear of failure? Personality? Gender? Age? Education? Race?
While studies have found that each can play a role, research I recently conducted with colleagues found another surprising factor: their location inside buildings, specifically their distance from street level.
Business And The Environment