Applebee’s Blames Failed Millennial Campaign For Restaurant Closings, Losing ‘Traditionalist’ Customers
August 14, 2017
DineEquity (NYSE:DIN), the parent company of Applebee’s and IHOP announced it would be closing up to 160 restaurants Thursday in a bid to shore up profits. It will also bring in a new chief. One of the reasons the company feels that its profits are down was a failed attempt to win over millennial diners.