eCommerce Strategies to Grow Globally

eCommerce Strategies to Grow Globally

January 20, 2022 8:30 am - 11:30 am

REGISTER FOR EVENT HERE
(Choose January:  This is a virtual webinar through Zoom.)

eCommerce Strategies to Grow Globally

eCommerce has become a term that covers everything a business does online to sell to consumers, both domestically and overseas. It includes:
  • the sale through a website
  • the online advertising that leads to a sale
  • the brand building that helps tie it all together as a narrative for consumers.
 
As a small business this can seem daunting, but what are some simple and inexpensive first steps you can take to grow your online presence to attract buyers? Learn more about how implementing a business digital strategy can help you focus your business technology to achieve your overseas ecommerce goals.
 
Cross-border ecommerce focuses online sales to overseas consumers and includes promoting your brand awareness in addition to generating sales. Speak to a global audience by avoiding the potential traps of machine translation and optimize international growth through high-quality, culturally adapted content and translations that connect you to your target audience.
 
Please see the list of expert speakers who will present on January 20th via Zoom. The online program will start at 8:30 a.m. and conclude at 11:30 a.m. A Zoom link will be emailed to you upon your registration.
 
Speakers:
 
Joshua Erickson
Program Manager, Rural Export Center, Contractor
U.S. Commercial Service
U.S. Department of Commerce 

Website Globalization – How to Help International Companies Find You!
  • Do you know how international buyers see your website?
  • Your website is a 24/7 sales opportunity.
  • Globalizing your website is one of the most efficient ways to start or grow the international side of your business.
  • You will learn about Search Engine Optimization for international customers.
  • You will learn about creating clear signals that your company is open for international business.
  • You will leave with actionable suggestions that can immediately improve your website.
 
Wendy Pease
President
Rapport International 

Connecting with Your Global Target Audience or The Language of Global Marketing

  • Attract visitors with the right language
  • Engage prospects and lead them to buy with culturally relevant content
  • Delight customers by connecting with them in the way they want.
 
Heidi Hough
Vice President of Retail Operations
Spreetail 

How E-commerce is Navigating the Global Supply Chain
  • Discussion on the challenges Spreetail faced during the pandemic.
  • How it is shaping our trajectory for future growth.
 

For more information, go to Promotional Flyer.