How Music Streaming Sites Can Compete For Users With Personalized Content
November 28, 2017
The global recorded music market grew by 5.9 percent last year. It was the fastest rate of growth since 1997 and was as a result of the shift from traditional CDs and portable devices to the ability to stream content anywhere, at any time.
Yet despite an estimated 498 online music streaming services available in over 40 countries in 2007, many of these companies cease to exist today. This emphasizes the importance of building a clear growth strategy that can continuously appeal to a demographic that is yearning for instant and tailored music on demand.