Pokémon GO Lure Modules Are Helping Retailers Cash In On Gamers Locations [VIDEO]
July 26, 2016
Savvy retailers are trying to cash in on the popularity of Pokémon GO by purchasing Pokémon “lure modules” to attract many players into their businesses.
L’inizio’s Pizza Bar in Queens, New York, was one of the first restaurants in the city to harness the potential business opportunity from the Pokémon Go craze. Soon after the wildly-popular augmented reality mobile game came out, owner Thomas Blaze Lattanzio went on the app and bought a 30-minute lure for less than a dollar. The impact was instant.